My Issue with BigData Sentiment Bubble: Sorry, Which Is the Variance of the...
Why sentiment analysis is so hard? How to interpret the word “Crush” in a tweet? Crush as in “being in love” or Crush as in “I will crush you”? According to Albert Mehrabian communication model and...
View ArticleThe D.A.I. model to better understand different mindests and cultural values:...
Few weeks ago, from a new Twitter follower, I’ve received a direct message with the following question: “Do you spend more money with a brand that you think is socially responsible?”. I felt...
View ArticleTripadvisor: a case study to think why bigdata variety matters
The recent scandals about fake reviews has put the reliability of TripAdvisor under discussion (see The Guardian). Such a bad quality of service is not useful for consumers, entrpeneurs as well as in...
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